How to Find the Right Second in Command (2iC)

Why the Second in Command (2iC) is so important

Most Visionary leaders, especially in the early stages, wear a lot of hats.  Usually holding the role of the CEO and COO.  Not operating within your special skill set at the Founder can cause burnout and impacts the growth potential of your business.

The right 2iC or Second in Command Leader allows Owners and Founders to (re)gain:

  1. FREEDOM: To focus on the things that bring them the most joy.  Growing to new verticals, exploring other passions, or supporting your team.
  2. CONFIDENCE: That you’re not alone. There’s someone eager to make sure your business, your income, and your reputation are protected.
  3. REST EASY: You’re no longer on the hook for emergencies. You’ve got the right #2 Leader (Second in Command) in place.

When a #2 Leader, like a Second in Command, is added to your team, they make up for their salary ten-fold because the Owner and CEO can focus on their own strengths.

There’s a more significant margin, the business grows, and more gets done. But it’s critical to find the right person to take on this role.

Our Science Based Second in Command Search Process

VisionSpark uses a series of proprietary processes and tools to help you find the ideal candidate for this crucial position.

  1. Position Maximizer™ to identify the qualities of your Superstar.
  2. Source & Screen™ tool to vet your top candidates
  3. Right Fit Profiler™ to find that perfect combination of skill, experience, and core-values fit you are looking for.

All the pieces of our Integrator/Second in Command search make up a well-oiled machine designed to identify your ideal candidate, so you can elevate to your Unique Ability™

We know it’s hard for an Owner to let go of the vine and delegate the day-to-day responsibilities to someone else. That’s why it’s our passion to find the professional who checks all the boxes – who has the skills and experience your business needs and the personality traits that align with your culture and core values—so you can feel confident handing over the reins. 

We’ve worked with hundreds of companies who have walked in your shoes, only to realize that their Integrator was what their business was missing all along.

VisionSpark’s team is here to give you the encouragement, support, and expertise you need to fill this important position, so your big, hairy audacious goals can be achieved!

Want to learn more about our Second in Command Search?

Chad Johnson, Entrepreneur, Author, Coach, Father of Eleven

Strategic Coach


Alec and the VisionSpark team are the best at finding your right fit Number 2 Leader.  They understand their client's unique needs and always go above and beyond to deliver exceptional service. I highly recommend them for finding top-notch talent and expertise!

David J. Zumpano, CPA, Esq., Founder

Lawyers with Purpose, LLC


Before hiring my #2 leader, I was trying to re-grow the company from a previous bad hire. I had done a decent job but realized it wasn't my best skill. I wanted to scale the business, but my skill was more of the big picture visionary. Working with VisionSpark enabled me to delegate the difficult task of hiring the right person to their knowledgeable team that did all the heavy lifting and kept me involved and informed every step of the way. VisionSpark conducted a thorough and comprehensive hiring process up to the very last day, as the very last candidate that came in ended up being the best fit for Lawyers with Purpose! Now 2 years later she has become the #1 in scaling my vision!

Shannon Waller, Entrepreneurial Team Strategist

Strategic Coach


Entrepreneurs who need a “Who” to elevate their leadership teams, look no further. Alec and his team at VisionSpark use science-based tools (which I've personally found very insightful) and a proven process to help you recruit exactly who you're looking for, especially when it comes to hiring your #2 leader.
The #2 Leader Perfect Fit Finder: 1) Position Maximizer 2) Source & Screen 3) Culture Fit 4) Right Fit Profiler 5) Final Interview & Offer 6) Onboard for Success

Why Use VisionSpark for Your Second in Command (2iC) Search?

VisionSpark has been successfully conducting #2 Leader Searches for over a decade. Second In Command (2iC) and Integrator searches for over a decade. This role goes by many names including:

  • Second in Command (2IC)
  • Integrator
  • Chief Operating Officer
  • General Manager
  • Chief of Staff
  • Vice President of Operations

Whatever system you run your business on, what matter is that you find the right person. Someone with the aptitude, skills, and is a perfect culture fit for your business.